As a global leader in online learning, Udemy needed to showcase its life-changing impact in the EdTech space. To tell that story, we focused on real student experiences—showing how learning on Udemy can transform lives. I led the creative direction for the Be Able campaign’s centerpiece film, featuring Mohamad Alaloush, a Syrian refugee in Berlin who learned Python on Udemy and built a new career. This campaign helped shift Udemy’s brand beyond the transactional, bringing humanity and purpose to the world’s largest education marketplace.
